I love this product and have used it for a long time. I love that it goes on very easily and with just a little bit of rubbing in it will match my skin tone. It covers blemishes and marks wonderfully!

I have acne. I'm almost 30 and have had it since I was 10. It's not awful, but it's still acne. I think pretty much all foundation makes my acne and large pores/small pockmarks look worse. It also breaks my face out. This blends with my skin tone so I just dab it on the blemishes when I want them covered. I would say it stays on pretty well, sometimes I reapply a dab if it's been many hours and/or I have been sweating. This is the only make up I have found that I like to use! I would definitely recommend this to anyone in general and especially anyone with a little acne that they want to cover up without having to cover their whole face in make up!

I love this concealer, because it is really hard to match my skin tone, you can layer it, and you can feather it out, it's easy to travel with it doesn't cake. I've tried a lot of different products and this one's definitely my favorite. You just have to decide if you're late or medium and I usually buy both colors so I can flex based on my sun exposure.

I tint my lips with it, it holds well but they must have changed the formula, it used to be more durable…i could put it on and drink and no need to touch up for hours. I like using it instead of lipstick cause it is not visible like a lipstick and looks just like you have nothing on your lips but they are pale. Now it does not hold as well so that is why a 4

Goes on easy & smooth. Covers very well. Highly recommend.

So Almay has not been known to be WOC friendly. Perhaps it's the way this product warms up on the skin that allows it to blend so well. I watched a YouTube vid on the foundation and never thought it would work. I like the concealer better than the foundation. I warm the product up and it goes from white to a coco color. It's very shear, so don't expect a huge impact to your under eye if you have a good amount of discoloration. You can apply more for more color pay off. Overall, I like that it's clean and it doesn't irritate my somewhat sensitive skin.

This is supposed to match your skin tone but all it does is make mine look orange

Love it

I have used this concealer for years . it is so hard to find lately so when I saw it on Amazon I doubled up.. It is easy to use and covers up any blemishes or red spots. Looks natural. Love it.

Blends to skin color

I have used this product for 5 years now.

Really it's amazing product, fully satisfied

Me gusto que es blanco y toma el color de tu piel