Color: Iconic Iris. Easy to apply, long lasting and perfect tint for my coloring. It dries my lips out a little. The color is great. It is bright, but soft and not too bright. Lip color does not transfer when eating or drinking. I've used this for years. Excellent product. It is getting to find in the stores.

I have never used an entire lip gloss in my life and this one I was scraping out ever last bit! So I bought a few to keep everywhere. Gives your lips a bit of color and shine while staying put and being a bit matte. Love it!

Easy to apply, long lasting and perfect tint for my coloring.

I don't know what happens if this color or product ever leaves the market. I always buy several since I can't find it in stores. It's the perfect color, natural and it stays on almost all day without feeling sticky. Never gets on my teeth.

like color, handy & fairly lasting.

This is long-lasting, but does not last as long as advertised. It dries my lips out a little, and requires some moisture. I have purchased several in the past because the color is so great. It is bright, but soft and not TOO bright! It is a true, blue-based pink with no orange and looks nice in photos.

My Criteria: 1. Must stay in place ALL DAY! Yes 2. Flattering color. Yes 3. Fits in a small purse easily. Mostly, a little bigger than most. 4. Sturdy-yes 5. Not drying- it is a bit, but I have a fix tip below 6. Doesn't cost an arm and a leg—-a bit high 7. Accessible—seems to be harder and harder to find I'm the kind of girl who wants to put on make up in the morning and NOT THINK ABOUT IT AGAIN! My first time using this product was at least 10 years ago now. I was shocked when I put it on in the morning and when I went to bed, needed to take it off!! I think they changed the formula a little at some point so now it isn't as drying and still stays in place. It's more drying than a regular lipstick but a more fair comparison would be Cover Girl Outlast and Maybelline Super Stay. it stays longer than both of these. Tips: 1. Wipe mouth with astringent before applying 2. Dry completely before putting on a second color 3. Put liner on AFTER the color if you really need it 4. Dry completely and then use a non-oil-based topper if you want shine or softness (I found Cover Girl outlast moisturizing lip to work well with this plus it can be purchased solo). The price seems to go up and up over the years which is a shame. It does last daily use for a couple months but still....$8-9/pop is more pricey than a drugstore lip color should be. All told, this is my FAVORITE lip color and lip product. I use it DAILY.

I love the color and it last all day

Excelente producto lo recomiendo

Good permanency, easy to buy from Amazon having tried unsuccessfully to purchase from local well known chemists and stores. Great selection of colours.

Long lasting and does not dry out lips. Lip colour does not transfer when eating or drinking. Excellent product.

muy combinable

Eccellente tenuta. Facile da applicare. Bella gamma di colori. Unico diffetto le labbra rimangono un po' secchine. Venditore molto puntuale!